Kiyong / Eric Lee
San Mateo, CA

Results / Case study

Hana Group: a store portfolio that grew without losing control.

Restaurant stores inside Whole Foods, Walmart, Sam's Club and Target, spread across ten states. I run the region.

Role
Regional Director of Operations
Dates
2021 to present
Today
38 stores · 10 states
P&L
$66M · 120 people

Situation

Hana Group runs restaurant stores inside large retailers. Every host has its own operating rules and every state has its own regulators, so a store can be run well and still fail an audit on paperwork.

At an earlier point in my tenure I oversaw 21 stores across six states (California, Nevada, Hawaii, Montana, Wyoming and Texas). As of October 2026 the region is 38 stores across ten states, adding Utah, Oregon, Washington and Arizona, with two brands and three concepts.

My responsibility

I own the regional P&L, the annual operating plan, the budget and the forecast. I run a weekly business-performance review against shared KPIs with Finance, HR, Real Estate, Supply Chain, Technology and Marketing. I lead 30 direct reports within a 120-person regional workforce and travel regularly across all ten states.

What I did

  • Rebuilt operating controls and standardized KPI dashboards so every store reports the same numbers the same way.
  • Held every store to labor and food-cost targets, reviewed weekly.
  • Turned each opening into a repeatable readiness playbook for staffing, systems setup and vendor contracts, so new stores perform from week one.
  • Documented food-safety standards with scheduled audits and root-cause followup on every exception.
  • Kept performance steady through four field leadership transitions with succession planning and internal promotion.

Results

Earlier in tenure21 stores · 6 states
October 202638 stores · 10 states
FigureWhat it measuresScope
7%Operating profit growthRegional portfolio
15%Lower performance variance between storesRegional portfolio
98%Regulatory compliance, with zero penaltiesFour years
12+New store openingsDuring my tenure

What it means. Lower variance means the weakest stores moved closer to the strongest, which is where most of the profit growth in a multi-unit portfolio comes from. Holding compliance while adding 17 stores and four states shows the controls scaled with the footprint.

Running several locations that don't run the same way?

Tell me about your footprint and where it drifts. I'll reply by email to set up a first conversation.

Discuss your operations

Prefer email? eric@seod.com · Previous case study: Zareen's