Kiyong / Eric Lee
San Mateo, CA

Work / Zareen's Restaurant & Catering Group

Three restaurants,brought back.

A Michelin-recognized Bay Area restaurant and catering group, growing from three to five locations, with three locations underperforming.

RoleOperations General Manager
Dates2019 to 2025
Scope$30M group · four restaurants, a central kitchen and catering · 215 people
GrowthThree to five locations during my tenure

Challenge

Three of the group's locations were underperforming while the group itself was growing. Labor didn't follow demand, food-cost counts had drifted, and service recovery depended on whoever was on shift.

What I did

Redesigned labor models, tightened food-cost controls and rebuilt service recovery. Wrote standard work and clearer shift handoffs. Built the catering and banquet operation and its service standards.

What it means

Store-level profit is measured inside the restaurants, before group overhead. The gain came from how the stores ran: labor, food cost and service.

Outcomes

$4.9M
Store-level operating profit improvement, three locations
2024 compared with end of 2025
30%
Faster onboarding through standard work
Across every location
15%
Less food and labor waste
Disciplined scheduling, clearer handoffs
3 → 5
Locations as the group grew
2019 to 2025

The full sequence, including what I'd do differently, is written up in The First 90 Days of a Multi-Unit Turnaround.

Your operation

What needs tochange?

Three locations or thirty, the sequence starts the same way: an honest picture before anyone changes anything.

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